Get ready, motorsport enthusiasts and Finger Lakes adventurers! Watkins Glen International is throwing open its gates for an electrifying summer season, promising a diverse calendar of events that will ignite your senses and create unforgettable memories. From the thunderous roar of world-class racing to a vibrant celebration of local culture, The Glen is poised to […]
Even a little rain couldn’t dampen the spirits at New York’s Governors Ball music festival this past June 6-8! Flushing Meadows Corona Park transformed into a vibrant hub of music, incredible food, and, notably, a dazzling array of interactive brand activations. Beyond catching electrifying performances from over 60 artists, including headliners like Tyler, The Creator,
Here at Translucent Events, we are constantly exploring the evolution of entertainment and the art of storytelling. Today, we’re taking a nostalgic, yet incredibly relevant, look back at a groundbreaking series that first graced screens a decade ago: UNSTAGED: Artist Journeys. Launched as a pioneering original program on Sunset’s Original Programming Channel, UNSTAGED redefined how
At Translucent Events, we’re constantly looking ahead, anticipating the shifts and innovations that will shape the world of events. The industry is in a fascinating period of rapid evolution, marked by the powerful acceleration of artificial intelligence and significant strategic moves that are redefining how we plan, execute, and experience gatherings of all sizes. The
As we enter the heart of the summer season, when music festivals should be in full swing, a troubling trend is beginning to emerge in the live music industry. From iconic events like Coachella to up-and-coming smaller festivals, organizers are grappling with a slowdown in ticket sales and, in some cases, outright cancellations. The music
Music Festivals Face Crisis Amid Cancellations and Ticket Sales Slumps Read More »
As global scientific and academic communities reassess where to host their major conferences, a troubling trend is emerging: the United States is falling out of favor as a top destination for these critical events. From visa issues to safety concerns, logistical complications to political instability, a growing number of international science conferences are either being
The Midwest is stepping into the spotlight — not just with its iconic hospitality, but with a new wave of design-forward, group-ready properties that are redefining the meetings and events landscape. From Detroit to Des Moines, high-end brands like JW Marriott, Signia by Hilton, and Shinola are making bold statements with sleek architecture, next-gen amenities,
Welcome to another edition of Translucent Weekly, where we break down the biggest trends, stories, and strategies shaping the event industry right now—from subtle shifts in sustainability to seismic moves in media experiences. This week’s lineup spans borders, budgets, and blockbuster productions. Let’s dive in. 📍 Canadians Won’t Come? Host Two Conferences Instead When the
Inside RSAC 2025: Navigating the Future of Cybersecurity The RSA Conference (RSAC) 2025, held from April 28 to May 1 at the Moscone Center in San Francisco, attracted a record 44,000 cybersecurity professionals. This year’s event, themed “Many Voices. One Community,” underscored the industry’s collective commitment to addressing the evolving landscape of cyber threats. 🤖
VIP Experiences Are Everywhere — So What Makes Incentive Travel Truly Exclusive in 2025? It used to be simple: An incentive trip was a once-in-a-lifetime experience that attendees couldn’t easily replicate on their own. Think private concerts, backstage access, island takeovers. The goal? Motivate top performers and reward excellence with an experience money couldn’t buy.