Event Planning

5 Strategies for Marketing Events to a Younger Audience In today’s rapidly evolving event landscape, engaging younger audiences is no longer just a nice-to-have – it’s a must. Millennials and Gen Z are now the primary decision-makers, attendees, and influencers in the event space. But capturing their attention requires more than just traditional marketing tactics. […]

The world of event planning is evolving rapidly as tariff-driven inflation and a surge in hidden fees continue to disrupt budgets and supply chains. For event planners, the days of predictably allocated budgets and straightforward vendor agreements seem long gone. With the rise in costs for everything from decor and catering to promotional materials and

The Experiential Marketing Summit (EMS) 2025 truly hit its stride on April 15, as day two unfolded with a diverse range of activities designed to engage the mind, body, and creative spirit. Whether it was getting the adrenaline pumping with a morning 5K run through the Las Vegas Strip or centering oneself with a calming

In recent years, the U.S.-China trade war has rippled across various industries, and one sector feeling the effects particularly hard is the promotional products industry. As tariffs on Chinese imports continue to climb, the cost of promotional products—from branded pens and apparel to custom trade show giveaways—has spiked dramatically, putting immense pressure on companies that

The 23rd Annual Experiential Marketing Summit (EMS) opened its doors on April 14, 2025, in Las Vegas at the MGM Grand with an electric buzz that captivated more than 1,500 professionals from the world of B2B and B2C marketing. This year’s summit brought together a dynamic mix of event organizers, agency execs, technologists, meeting planners,

The 2025 NCAA Women’s Final Four in Tampa wasn’t just a basketball event — it was a masterclass in experiential marketing. With a sold-out crowd of nearly 20,000 at Amalie Arena and over 8.5 million tuning in on ESPN platforms, this year’s National Championship between UConn and South Carolina made serious waves, becoming the third

Translucent Take: It’s the season no one looks forward to — especially freelancers and independent planners. Filing taxes isn’t glamorous, but with a bit of strategy and the right tools, it doesn’t have to be overwhelming. Here’s some guidance to help event professionals tackle tax time with confidence. April isn’t just for spring weddings and