Don Lichterman

The American Express UNSTAGED concert series is more than just a string of live performances—it’s an artistic collaboration that fuses music, filmmaking, and storytelling. It’s a groundbreaking initiative that pairs some of the world’s most iconic musicians with legendary filmmakers to create an immersive, unforgettable experience for fans. The series provides a rare glimpse into […]

As of May 7, 2025, the United States has officially implemented the REAL ID requirement for domestic air travel. This marks a significant milestone in the ongoing effort to enhance security standards for state-issued identification cards. While the Transportation Security Administration (TSA) has assured the public that travelers without a REAL ID-compliant ID will still

As a meeting planner, your role demands precision, adaptability, and the ability to manage multiple tasks simultaneously. Whether you’re coordinating events, conducting site inspections, or traveling between venues, having the right tools can make all the difference. In this guide, we’ve curated a selection of must-have gadgets and tools designed to enhance your productivity and

Crown Royal’s innovative experiential marketing initiative, the Crown Royal Rig, has been making waves across the United States, combining community engagement with brand promotion. Launched in 2024, this custom-designed 18-wheeler serves as a mobile hub, bringing the brand’s signature purple motif and philanthropic mission directly to fans. A Mobile Experience Like No Other The Crown

The 2025 Experiential Marketing Summit (EMS) brought the high-octane energy, camaraderie and compelling perspectives the annual industry showcase is known for, and a global audience of more than 1,500 b-to-b and b-to-c marketers, trade show organizers, agency execs, meeting planners, event strategists, sustainability champs and technologists kept the good vibes and peer-to-peer education going strong

Expert Advice for Surviving Long-Haul Travel (Without Falling Apart at the Gate) For planners, producers, and professionals with global gigs, long-haul travel is a fact of life. The goal? Arrive clear-headed, rested, and ready to get to work. Whether you’re flying 10 hours to scout a venue, managing a team across three time zones, or

From gas station icon to Gen Z crowd-pleaser, 7-Eleven is entering the live music chat — Slurpees in hand. The convenience giant just signed on with Live Nation to bring its brand straight to the main stage, becoming the first-ever naming rights sponsor of a major music festival: When We Were Young, presented by 7-Eleven,

Believe it or not, healthy food does exist when you’re traveling — you just need to know where to look. For planners, coordinators, and professionals who live life in terminals, Ubers, and security lines, nutrition often becomes the first casualty of a packed schedule. But skipping meals or grabbing the nearest fast food option isn’t

5 Strategies for Marketing Events to a Younger Audience In today’s rapidly evolving event landscape, engaging younger audiences is no longer just a nice-to-have – it’s a must. Millennials and Gen Z are now the primary decision-makers, attendees, and influencers in the event space. But capturing their attention requires more than just traditional marketing tactics.

The world of event planning is evolving rapidly as tariff-driven inflation and a surge in hidden fees continue to disrupt budgets and supply chains. For event planners, the days of predictably allocated budgets and straightforward vendor agreements seem long gone. With the rise in costs for everything from decor and catering to promotional materials and