Don Lichterman

Reimagining Global Meetings: New Luxury in the Middle East, Caribbean Business Resorts & Budget-Savvy U.S. Destinations

As global business travel surges back with force, the meetings and incentives industry is undergoing a transformation. From ultra-modern venues rising from the Middle Eastern desert to boutique Caribbean resorts tailored for corporate events, and a surprising shift from high-cost metros to budget-friendly U.S. cities, 2025 is shaping up to be a pivotal year for […]

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China Tariff Truce Brings Temporary Relief to Global Events Industry, But Uncertainty Lingers

After months of economic strain, the recent 90-day tariff truce between the United States and China is a much-needed reprieve for the global events industry. This pause in escalating tariffs offers breathing room for event organizers, suppliers, and venues who have been grappling with rising costs and disrupted supply chains. However, while the rollback is

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Revolutionizing the Music Scene: The Iconic American Express UNSTAGED Concert Series

The American Express UNSTAGED concert series is more than just a string of live performances—it’s an artistic collaboration that fuses music, filmmaking, and storytelling. It’s a groundbreaking initiative that pairs some of the world’s most iconic musicians with legendary filmmakers to create an immersive, unforgettable experience for fans. The series provides a rare glimpse into

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Translucent: Navigating the REAL ID Rollout, What Travelers and Airport Planners Need to Know During Concert and Festival Season

As of May 7, 2025, the United States has officially implemented the REAL ID requirement for domestic air travel. This marks a significant milestone in the ongoing effort to enhance security standards for state-issued identification cards. While the Transportation Security Administration (TSA) has assured the public that travelers without a REAL ID-compliant ID will still

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Translucent’s Essential Gadgets Every Meeting Planner Needs

As a meeting planner, your role demands precision, adaptability, and the ability to manage multiple tasks simultaneously. Whether you’re coordinating events, conducting site inspections, or traveling between venues, having the right tools can make all the difference. In this guide, we’ve curated a selection of must-have gadgets and tools designed to enhance your productivity and

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Crown Royal’s Generosity on Wheels: The Crown Royal Rig’s Nationwide Tour

Crown Royal’s innovative experiential marketing initiative, the Crown Royal Rig, has been making waves across the United States, combining community engagement with brand promotion. Launched in 2024, this custom-designed 18-wheeler serves as a mobile hub, bringing the brand’s signature purple motif and philanthropic mission directly to fans. A Mobile Experience Like No Other The Crown

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9 Event Trends to Watch from EMS 2025 — From Budget-Friendly Creativity to Purpose-Driven Sponsorships

The 2025 Experiential Marketing Summit (EMS) brought the high-octane energy, camaraderie and compelling perspectives the annual industry showcase is known for, and a global audience of more than 1,500 b-to-b and b-to-c marketers, trade show organizers, agency execs, meeting planners, event strategists, sustainability champs and technologists kept the good vibes and peer-to-peer education going strong

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Expert Advice for Surviving Long-Haul Travel (Without Falling Apart at the Gate)

Expert Advice for Surviving Long-Haul Travel (Without Falling Apart at the Gate) For planners, producers, and professionals with global gigs, long-haul travel is a fact of life. The goal? Arrive clear-headed, rested, and ready to get to work. Whether you’re flying 10 hours to scout a venue, managing a team across three time zones, or

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7-Eleven Is Taking Over Festival Season With ‘Slurpee Street’ and Early 2000s Emo Vibes

From gas station icon to Gen Z crowd-pleaser, 7-Eleven is entering the live music chat — Slurpees in hand. The convenience giant just signed on with Live Nation to bring its brand straight to the main stage, becoming the first-ever naming rights sponsor of a major music festival: When We Were Young, presented by 7-Eleven,

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