The Experiential Marketing Summit (EMS) 2025 truly hit its stride on April 15, as day two unfolded with a diverse range of activities designed to engage the mind, body, and creative spirit. Whether it was getting the adrenaline pumping with a morning 5K run through the Las Vegas Strip or centering oneself with a calming […]
In recent years, the U.S.-China trade war has rippled across various industries, and one sector feeling the effects particularly hard is the promotional products industry. As tariffs on Chinese imports continue to climb, the cost of promotional products—from branded pens and apparel to custom trade show giveaways—has spiked dramatically, putting immense pressure on companies that
The 23rd Annual Experiential Marketing Summit (EMS) opened its doors on April 14, 2025, in Las Vegas at the MGM Grand with an electric buzz that captivated more than 1,500 professionals from the world of B2B and B2C marketing. This year’s summit brought together a dynamic mix of event organizers, agency execs, technologists, meeting planners,
EMS 2025 Opens up with Workshops, Meow Wolf and the 23rd Annual Ex Awards Read More »
The 2025 NCAA Women’s Final Four in Tampa wasn’t just a basketball event — it was a masterclass in experiential marketing. With a sold-out crowd of nearly 20,000 at Amalie Arena and over 8.5 million tuning in on ESPN platforms, this year’s National Championship between UConn and South Carolina made serious waves, becoming the third
Translucent Take: It’s the season no one looks forward to — especially freelancers and independent planners. Filing taxes isn’t glamorous, but with a bit of strategy and the right tools, it doesn’t have to be overwhelming. Here’s some guidance to help event professionals tackle tax time with confidence. April isn’t just for spring weddings and